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Speaker:
Irina Skorobogatykh

Irina Skorobogatykh

Irina Skorobogatykh

Irina Skorobogatykh is Head of Marketing chair at Plekhanov Russian University of Economics and professor of Marketing. She is the graduate of Moscow Institute of National Economy named after Plekhanov – the oldest economic university in Russia.

Irina Skorobogatykh is Head of Marketing chair at Plekhanov Russian University of Economics and professor of Marketing. She is the graduate of Moscow Institute of National Economy named after Plekhanov (the former name of Plekhanov REU) – the oldest economic university in Russia. She received a PhD degree in 1997 and Full Doctor of Science degree in 2011. 

She has participated in many international research projects. Her most important research areas are: relationship marketing, consumer behavior, history of marketing thoughts and luxury brand management. Irina has more than 80 different publications in these areas in leading Russian and international journals and books. She is also editor-in-chief of the leading professional journal in Russia, Marketing and Marketing Research, which was established 17 years ago and still is one of the leading marketing professional journals in Russia and CIS, rated #1 in marketing by the Russian scientific citation index. Irina is a member of the European Marketing Academy, Academy of Marketing Science, Russian Marketing Guild and a member of Board of Directors of the Russian Marketing Association.